I think modern lolita fashion rules turned this fashion perfect. Perfectly rotten. I’m a bit salty about it, sometimes, to be honest. There, I said it. I really don’t mean to offend or unnerve at all. But hear me out here, people…hear me out.
In Western subcultural practice, there seems to be a consistent trend of having music, or some form of media, fuelling the spirit of the movement, as well as archetypal ideas of overall aesthetic within the movement. There is confusion or disconnect, therefore, between Western perceptions of subcultural activities in the East, that these must function in exactly the same way: that the fashion movement and spirit of EGL must have been born from the music. This is not necessarily completely true: this notion must be looked at from a variety of angles to understand music and musical performance’s relation to EGL fashion subculture as a whole.
In the veins of the brand is a spirit that revels in a radical and revolutionary way of life, and a striving towards creating change. A priority within the vision of R. R. Memorandum has therefore always been sustainability. These last couple of years have seen an awakening of wider society to the damaging effect of fast fashion, mass production and the toxic cycle of consumer culture (buy – use – break – throw away – buy).
In this update, much anticipated skirts are here! Their fully shirred waistband means they can be slipped on to any outfit with minimal fuss. Having had a body that had rapidly changed over the past couple of years (like most people!), I value clothes that adapt to your body, not having to adapt your body to the clothes. The design also serves this purpose! The cotton lace trim and ruffle is a classic and timeless aesthetic that can be dressed up or down, in high quality materials that bring texture into an outfit.
'The early lolita subculture really embodied the punk ethos, far beyond the handmade clothing, tartan, and Vivienne Westwood shoes. Lolita fashion was an unapologetic, self-indulgent rejection of the intensely limiting cultural restrictions on young Japanese women. And while they may not have started wearing lolita fashion for that specific reason, by choosing to defy cultural expectations and instead choosing to do what made them happiest in a very visible way, they were pretty punk. Even though they didn't wear lolita purely to make a statement, lolita fashion itself makes a statement: "I'm doing this for myself, regardless of what you think."